Laurie’s Lessons - Training & Coaching: Building on Social Media - why you should and how

you’re looking to build a social media presence, but where do you start? It can seem daunting building from the ground up, so here are a few ways to successfully create, maintain as well as grow your social media presence.First Ask yourself ‘why am I on social media?’ What do you want to get out of it?Setting yourself goals and targets and having a clear idea of the kind of content you want to share is a great place to start. Let people know you are on social media and what channels - you don’t have to be on all, but best if you are - you will learn your “playground” but you should still be on several and at least active here n there on everything - and as much as possible - use the SAME handle on all….like me, I am @lauriedelk on all - now my name since I remarried is Laurie Delk Radecki on all, but my handle is the same, as that is easy to keep in the same rather than saying it is this on this, and that on that etc….Optimize your profilesThe word ‘optimization’ can sound like a lot of hard work, but it’s an easy and necessary thing to do to make your brand stand out on social media.Making sure your pages have all the right information filled in and are consistent in their branding is key; a half-completed Facebook page with poor info isn’t going to get much traction. It’s important that anyone stumbling across your page instantly recognizes who you are, and thinks ‘she looks professional and know what she’s doing’. If you need a bit of help, there are plenty of how-to guides online with step-by-step tips on how to on google - or you can look at mine, or others you follow to get ideas and tips you like - everyone is different, so yours should still show your unique style and not be EXACT as someone else’s.Keep an eye on algorithms and updates - but don’t worry about it all time, don’t spend too much energy there and not get other stuff doneFacebook was the first to implement an algorithm, seemingly reading your mind and deciding what content to show you. With most platforms now using some level of algorithm, harnessing the power of the algorithm can give your presence a huge boost.For example, Facebook gives priority to visually engaging content over less visual content, such as plain text. The mere act of adding a photo to your status update can make a huge different to how many people see your post. That’s why you see a lot more videos/photos on your Facebook newsfeed than just status updates w plain text.But like I said, don’t stress over your likes, comments, etc….just post it and go on w your day! But post at least 5-10 times a day….(not all on your business though) a mixture! I love the 80/20 rule…..and I don’t keep exact track, I have better things to do! So don’t stress over it and think it takes a lot of time….but like 80% personal, spiritual, motivational etc and 20% business stuff….sometimes I may go over one or the other but I try to follow that for the most part….in the mornings I do my bible and motivational stuff, so I usually post in that arena in the mornings…just as I go thru the day I think of something - I think others may benefit and I share it.If it helps you. You can create a schedule, so you don’t forget to post…. Laurie’s Lessons - Training & Coaching: Like, Comment, Subscribe, Review See more at https://www.LaurieDelk.me for speaking engagements or corporate sales training Follow me on all social https://facebook.com/LaurieSueDelk https://instagram.com/lauriedelk https://linkedin.com/in/lauriedelk https://tiktok.com/lauriedelk https://twitter.com/lauriedelk https://youtube.com/lauriedelk https://www.amazon.com/shop/lauriesuedelk Follow me on your favorite podcast - subscribe and if you got value, leave me an awesome review and share w a friend that can use the training too :) https://podcasters.spotify.com/pod/show/lauriedelk/ https://podcasts.apple.com/us/podcast/laurie-delk-radecki/id1624762459 https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy85ODM2MDIwYy9wb2RjYXN0L3Jzcw