Law Firm Marketing Metrics: What to Track (and What to Ignore)

Episode Summary In this episode of Circle of Trust, Keith Dyer, founder of LexGro, breaks down the essential marketing metrics every law firm should track to drive predictable growth. He explains why focusing on cost per acquisition, intake processes, and lead quality is far more important than chasing vanity metrics like social media impressions. Keith also shares practical tools and systems that firms of any size can use to simplify their data and measure true ROI. Key Timestamps 00:00 – Keith Dyer shares the importance of tracking meaningful marketing metrics. 01:30 – The most critical number every firm needs to know. 03:15 – Using CRMs and case management software to collect data. 05:00 – Measuring overall marketing effectiveness across all campaigns. 07:45 – Why social media views don’t equal growth. 09:20 – How to evaluate whether your marketing attracts the right clients. 10:30 – Recommendations like CallRail, Google Analytics, and CRM integrations. 12:00 – Why the metrics are the same no matter the firm’s size. 12:30 – Who should be involved in performance discussions. 13:15 – Simple actions firms can take this week to get started. About the Show Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring attorney Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.