Law Firm SEO or Social Media DIY? With Annette Choti

Annette Choti is the CEO and owner of Law Quill, a legal digital marketing agency focused on solo and small law firms. Law Quill is the only legal digital marketing agency that provides unique SEO optimized content videos, SEO audits, backlink strategies, prepackaged content and courses for lawyers to learn themselves through Law Quill Academy. Annette is the host of the Legal Marketing Lounge podcast and a weekly contributor to Above The Law. I'm really excited to talk to Annette, because she offers something that I think a lot of lawyers look for, which is a do-it-yourself solution, before they invest in a full service digital marketing agency. Tune in for a lot of interesting stories, guidance and marketing tips for the solo and small firm owners that you can implement right away.   In this episode we discuss: The jigsaw puzzle of Search Engine Optimization (SEO) Pay Per Click (PPC) versus organic influence on search rankings Where do you start marketing online without becoming overwhelmed? Understanding the difference in writing skills necessary to be understood by a Google Bot Determining when it’s time to outsource your social media marketing A scheduling tool that posts to multiple social media platforms using the same content in multiple ways How to determine a budget that will meet your goals and make business sense Setting out a roadmap to beginning an online presence that is manageable   Guest Bio:    Annette Choti graduated from law school 20 years ago and is now the CEO & Owner of Law Quill, a legal digital marketing agency focused on small and solo law firms. Law Quill is the only legal digital marketing agency that provides unique, SEO-optimized content, videos, SEO-audits, backlink strategies, pre-packaged content, and courses for lawyers to learn SEO themselves through Law Quill Academy. Annette is the host of the Legal Marketing Lounge podcast, and a weekly contributor to Above The Law. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn, Twitter, @annettechoti on Clubhouse, or at [email protected]   [email protected] Clubhouse: @annettechoti  https://lawquill.com https://www.facebook.com/LawQuillInk/  https://www.linkedin.com/in/annettechoti  https://twitter.com/law_quill  Legal Marketing Lounge Podcast: https://lawquill.com/apple  SmarterQueue (Social Media Posting Tool):  https://smarterqueue.com/    Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.    Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets 00:12:20 (53 Seconds) Allison Williams: Wow, so that sounds very strategic, it's kind of like you know, you're creating, like you said, that home base and whatever goes out needs to ultimately come back to that home base so that Google finds you more often and signals to other people that you're a source for that particular piece of information. Annette Choti: Yes. (Yeah.) So and and there's a couple of reasons why that's so important. The first is, is that if you have content on your website, there is something for potential clients to read and then see you as an expert in this area. You know, maybe you're answering their questions or maybe you're answering questions they didn't even know they have. Maybe they found you from other areas on social media and they come to your website, they read one or two blogs, and then they see three or four more that they're very interested in.   00:29:24 (53 Seconds) Annette Choti: I do that often. I'll write a blog post and then I'll make a podcast about it as well. A few months later, there's so many ways you can take one piece of content and frankly carve it up so that you have I think I think I ended up with near is like eighty seven or something different ways to carve up one article. So. Allison Williams: Wow. So I mean we actually ironically I didn't know that we were going to go here today, but this is one of the things that we actually teach lawyers at Marketing for the Masters how to take one thing and mass produce it in multiple different places. We always brainstorm, like if you have, if you have a great article, what can you do with that? And by the time that we get done, we're usually like in the fifties of all the different ways that we can take that one thing and make it into something else, making it that omnipresent marketing that we talked about.