Laying Foundations for Long-Term Success with Martha Bourlakas & Ashley Sutterfield

Martha Bourlakas launched Storied Goods, a celebration business that creates infused Sugar Cubes for cocktails, coffee, and tea, in 2018. However, Martha considers 2022 the true start of her business. 2022 was the year Martha focused on foundational internal goals like identifying and onboarding a co-packer, transitioning accounting software and bookkeeping firms, setting up invoicing and sales systems and negotiating the rates she needed to succeed long term.   In this episode, Sarah is joined by Martha, and welcomes back Ashley Sutterfield, founder of Sage. Together they are walking through the ways they worked together to prepare for the growth of Storied Goods, and how that work changed Martha’s mindset about business.   You’ll hear: Why successfully scaling Storied Goods meant slowing down, and focusing on the internal systems before focusing on growth What finding the right partners can mean for your business Why goal setting should be a deeply personal matter  And a lot more   Ashley and Martha will join Sarah inside The Good Food CFO Community for a Live Q&A on Thursday, March 9th. Sign up today to learn more about this event.   Connect with Martha: Website: Storied Goods Instagram: @storied_goods   Connect with Ashley: Website: Co-Packing with Ashley Newsletter Sample: Sage Advice LinkedIn: Ashley Sutterfield    Access Ashley’s co-packing Course: Co-Packing & Beyond   Got a question or idea for the show? Email us at [email protected]   Stay Connected: Instagram: @TheGoodFoodCFO Join us in The Good Food CFO Community    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com