Layoff to Layup: Deidre Henry on Turning Rock Bottom Into a Business

Welcome back to Minding Her Own Business. Today we have Deidre Henry, two-time tech founder, sales strategist, and the woman who turned a Zillow layoff into the launchpad for everything. She's the founder of The Sales Loft, a content strategy agency teaching founders how to create content that converts, and the creator of BoundARIES, an ADHD app built for entrepreneurs and creators. Featured by CNBC, HubSpot, and Microsoft, Dee built all of this by showing up raw, real, and completely unfiltered online. If you've ever felt like your lowest moment might actually be your biggest opportunity, this episode is for you.In this conversation:Going viral doesn't come from polished content; it comes from posting your real life in real time, including the Cheetos breakfast and the Moët at 9amPosting once a day for 90 days straight is how Dee got found by CNBC.  Consistency isn't a strategy, it's THE strategyYou are not posting for your high school classmates or your auntie, you are posting for your ideal customer and for the younger version of yourself who would be in complete awe of what you're buildingA layoff is a loss and you are allowed to grieve it; jumping straight to LinkedIn applications the next day is the biggest disservice you can do to yourselfThe neurodivergent entrepreneur community has been underserved for too long. BoundARIES was born from personal necessity and a gap that nobody else was fillingThe right people in your community will believe in what you're building before you do; sometimes that looks like a stranger gifting you a $300 conference ticket out of nowhereYou'll walk away with a content strategy that's actually sustainable; show up as yourself, post consistently, and let the opportunities come to you inbound. You'll also gain a new framework for navigating a layoff with intention instead of panic, and the reminder that grieving what you lost is what actually clears the path forward. Plus, the nudge to stop waiting until you feel ready and start posting for the version of you that journaled about this moment years ago.Connect with Deidre@deidreofficial on ALL platforms LinkedIn: https://www.linkedin.com/in/deidremhenry/ Let's Connect!Website: https://www.victoriamariscal.com/Instagram: https://www.instagram.com/_mindingherownbusiness/LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/