LBW Episode 2.10 Simpson Sports Engineering - Jesse Simpson

On this week's episode, Brian sat down with Jesse Simpson to talk turf. Simpson Sports Engineering specializes in turf fields for outdoor sports. The conversation revolved around how did Jesse find his way into that business? How do you get started with such a niche product? How do you grow or scale up? and of course, where is the business headed.Naturally, Brian had a few questions about the product itself. He asked about the science behind it, how it's acquired, and how often advancements in technology change the nature of the product.