EPISODE · Jul 29, 2025 · 49 MIN
LConnect In Conversation with...Benedikt Birner, VP Global Logistics, adidas
from LConnect · host lyiakoumilyiakoumi
In conversation with Benedikt Birner, a senior executive who spent many years in global automotive logistics before making a successful move into the fashion and retail sector as Vice President Global Logistics at Adidas.We discussed what automotive supply chains can learn from retail—and vice versa. From speed and flexibility to structure and mindset, it’s a conversation full of relevant takeaways for logistics professionals across sectors.
What this episode covers
In conversation with Benedikt Birner, a senior executive who spent many years in global automotive logistics before making a successful move into the fashion and retail sector as Vice President Global Logistics at Adidas.We discussed what automotive supply chains can learn from retail—and vice versa. From speed and flexibility to structure and mindset, it’s a conversation full of relevant takeaways for logistics professionals across sectors.
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LConnect In Conversation with...Benedikt Birner, VP Global Logistics, adidas
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