LConnect In Conversation with...Benedikt Birner, VP Global Logistics, adidas

In conversation with Benedikt Birner, a senior executive who spent many years in global automotive logistics before making a successful move into the fashion and retail sector as Vice President Global Logistics at Adidas.We discussed what automotive supply chains can learn from retail—and vice versa. From speed and flexibility to structure and mindset, it’s a conversation full of relevant takeaways for logistics professionals across sectors.