EPISODE · Aug 17, 2023 · 22 MIN

Le biais de cohérence - Episode 192

from Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding · host Estelle Ballot

J'aime beaucoup le lien entre marketing et psychologie. Et plus je creuse, plus je vois à quel point les comprendre les mécanismes psychologiques peut nous aider à constuire notre stratégie marketing. Présenter une idée avant une autre, ou utiliser le bon mot peut changer radicalement vos résultats. Et quand je dis résultat, je parle de vos ventes. Dans cet épisode, je vous explique ce qu'est le biais de cohérence et surtout comment il peut vous aider à développer votre activité. Autres épisodes qui pourraient vous plaire : Le ciblage psychologique en marketing Compétence et incompétence (le Dunning-Kruger effect) --------------- 🔔 Pensez à vous abonner au Podcast du Marketing 💌 À rejoindre ma newsletter ⭐⭐⭐⭐⭐ Et à me laisser un avis 5 étoiles sur iTunes ou SpotifyHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Le biais de cohérence - Episode 192

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