Le casse-tête du reblochon

from Olivier Dauvers : les secrets de la conso · host Olivier Dauvers

On associe souvent le reblochon à la tartiflette, et la tartiflette à l'hiver, un peu comme la raclette. Figurez-vous que ça a été fait exprès, puisque la tartiflette est une recette qui a été créée par les Savoyards dans les années 1980, précisément pour nous faire manger du reblochon. Un coup de génie marketing. Mais aussi une faiblesse, parce que plus on associe le reblochon à l'hiver, moins on en consomme l'été. Et c'est ça le casse-tête du reblochon... Ecoutez Olivier Dauvers : les secrets de la conso du 22 mai 2026.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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