Le consommateur en 2040 : 3 profils, 3 scénarios

from MURMURATIONS - Un podcast Biocoop pour inspirer un futur bio · host Biocoop

#5 Le consommateur. Pascale Hébel, agronome et statisticienne, directrice associée de l’agence C-Ways décrypte les grandes évolutions du consommateur de demain. Face aux défis écologiques et économiques, trois profils se dessinent, les matérialistes, les trend-setters ou avant-gardistes, et les sobres dont l’évolution sera conditionnée par différents scenarii géopolitiques. En s’intéressant aux liens entre alimentation, pouvoir d'achat et écologie, cet épisode invite à réfléchir sur notre rapport à la consommation, devenu un enjeu clé pour l’avenir collectifHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on September 18, 2024.

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