Le DOOH : une aberration écologique et publicitaire à bannir

from Comme 3 comm' · host Wow Com SebO !

Les écrans publicitaires numériques envahissent peu à peu nos villes, nos gares, nos centres commerciaux et même nos rues. Le DOOH (Digital Out-Of-Home), vanté par les agences de communication comme une révolution du marketing extérieur, est en réalité une catastrophe énergétique et une nuisance visuelle de plus.Nous, communicants, avons une responsabilité dans cette prolifération. Il est temps de refuser d’y participer et d’exiger son interdiction auprès des municipalités.

Episode metadata supplied by the publisher feed · Published Jun 13, 2025

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