EPISODE · May 25, 2020 · 13 MIN
Le fasi del post acquisto, i momenti della verità ed il Net Promoter Score | Ep. #12
from DIGITAL LIFE - Marketing & Digital · host Fabrizio Costantini
Dopo l'acquisto del prodotto il cliente entra nella fase dell'adoption, retention e advocacy. Vediamo i 4 momenti della verità nell'esperienza cliente e come misurare il potenziale di advocacy con il net promoter score.
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Le fasi del post acquisto, i momenti della verità ed il Net Promoter Score | Ep. #12
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