Le modèle Lidl, réponse à l'inflation? Isabelle SCHMIDT, dir. com. Lidl France

from Les Podcasts de Meilleure Chaîne de Magasins · host Meilleure Chaîne de Magasins

"Lidl a la réponse à l'inflation, le modèle de Lidl corresponds à la période actuelle. Nous avons 90% de marques distributeurs. Ce sont des marques qui visent la qualité d'une marque nationale mais avec moins de coûts marketing et une optimisation de la distribution" Isabelle SCHMIDT, directrice de la communication de Lidl France. Pierre Thivolet s'entretient avec Isabelle SCHMIDT. Dir Com LIDL France LIDL depuis 12 ans Meilleure Chaîne de Magasins et à nouveau pour 2024 © N7 Productions PMT 2023Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on October 10, 2023.

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