Le playbook du recrutement PMM (process, méthode, conseils...) | Benjamin Riveline | Pennylane

On trouve peu de ressources pour aider les entreprises à recruter les bons profils PMM et pour accompagner les Talents PMM dans la préparation des entretiens.C’est de l’histoire ancienne puisque Benjamin, Group PMM chez Pennylane, vient au micro du podcast pour un épisode 100% dédié au sujet du recrutement.Avec + de 5 recrutements PMM effectué, il sait de quoi il parle !Il nous explique :👉 Les 3 enjeux pour bien recruter un PMM👉 Le process mis en place pour recruter les meilleurs talents👉 Quel est le bon moment pour recruter et éviter de tomber dans le piège du FOMO👉 Comment détecter les bons profils en entretien avec sa question préférée👉 Les bonnes questions à se poser en tant que candidat pour savoir si le PMM est fait pour soi vs. un rôle de PM ou marketing, sales...👉 Ses conseils si vous souhaitez devenir PMM et les erreurs à éviter au moment de préparer les entretiens !Que vous soyez recruteur à la recherche de votre prochaine pépite PMM ou à la recherche de votre prochaine aventure, le sujet du recrutement n’aura plus de secret pour vous !Cet épisode est sponsorisé par Contentsquare : C'est une plateforme qui agrège toutes les données quali et quanti dont vous avez besoin pour comprendre rapidement les parcours de vos clients et leurs interactions sur vos sites et applications mobiles. Vous pouvez ainsi optimiser vos pages et prioriser vos actions.Pour tester l'outil cliquez iciRESSOURCES 🛠️Retrouve Benjamin sur Linkedin Retrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur LinkedinAbonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le !Ici on parle : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • IA • freelance • audience • chatgpt • email marketing • saas tech • B2B • B2C • use-cases • positioning • best practice • product management • pricing • founding PMM • competitive intelligence • concurrence • insights • marketing mix • stratégie marketing • Tendances • Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • CRM • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • PennylaneHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on March 6, 2025.

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