Lead Aggregators Are Costing You 50% in Marketing. Here's How to Flip the Game.

A lead aggregator rep told John straight up: send you 100 leads at $75 each, you'll close one job. That's $7,500 in marketing spend for a single $14,000 sale. Fifty percent cost of marketing. She said it with a smile.That conversation kicked off the playbook Jonathan Weinberg and John Kolbaska break down in this episode. John walks through the exact terms his team puts in front of every aggregator now: pay per issued lead at his real cost, pay per demo, or a flat percentage of the closed sale. About 40 percent of providers sign. The other 60 percent walk, and that filter is the whole point.Then John gets into a contact rate problem most owners haven't caught yet. Carriers are flagging outbound numbers as spam likely after roughly 50 calls in a day, and once a number gets flagged it stays flagged.In this episode:The three pay structures John uses with lead aggregatorsWhy 60 percent of providers walk away and why that's a good thingThe spam-likely flag killing your contact rateThe area code trick that lifted pickup rates 10 percentThe exact call cadence his team runs every dayIf you're a specialty contractor spending real money on leads, this episode hands you a system you can put in place this week.Key Takeaways: 00:00 Intro01:28 Why I Stopped Playing by Their Rules04:06 How a Great Lead Source Got Ruined06:24 The Strategy Meeting That Changed Everything08:00 Here's Exactly What We Pay Lead Aggregators Now10:04 Why 60% of Aggregators Walk Away15:08 She Said 1% Close Rate Like It Was Normal23:28 The Hidden Reason Your Contact Rates Are Tanking26:00 What We Found After Counting Every Call29:52 Two Small Changes That Are Adding Thousands Per Day31:06 The Three Call Windows That Actually Work36:00 Final ThoughtsAdditional Resources:🔥 Watch our FREE on-demand webinar: HERE⚡ Learn more about us: https://www.builderprime.com/ 📱 Connect with us on social media:Facebook: / builderprime  LinkedIn: / builderprime   Jonathan’s LinkedIn: / jonathanweinberg   John’s LinkedIn: / john-kolbaska-a271a757   Instagram: / builderprimecrm