EPISODE · Oct 30, 2025 · 26 MIN
Lead AI by Leading People
from The Digital Transformation Playbook · host Kieran Gilmurray
The loudest voices say AI will fix everything; the quieter truth is that behaviour, incentives, and trust decide whether it works at all. We sit down with CPO Brian Parkes to get past the noise and talk about what actually moves an organisation from AI theatre to real outcomes. Fear, imposter syndrome, and quarterly pressure make leaders cling to control, yet value shows up only when teams collaborate across silos and redesign workflows end to end.TL;DR:Hype versus behavioural reality of AIExecutive fear, imposter syndrome, and incentivesGap between C-suite intent and frontline capacityReverse mentoring and small experimentsBoard-level questions on mission, analysts, and ethicsReframing AI as augmentation, not replacementWe dig into the gap between C-suite intent and frontline reality—where overloaded teams are asked to learn a “second job” just to keep up. Instead of rolling out tech first and patching people later, we map a different path: start with a precise problem, anchor it to mission, and assemble a cross-functional owner group with shared accountability. Reverse mentoring becomes a zero-budget unlock that lets senior leaders learn from practitioners already using AI. Small, time-boxed experiments replace 18-month slide decks. And partner selection shifts from brand comfort to proven speed and scars, because the right three-month pilot often beats the wrong long programme.Brian also offers three board-level questions to stop “faster crap” before it starts: What problem are we solving and how does it align to mission? Which analyst concerns or customer pains does this address? What are the ethical and risk implications? The throughline is culture: trust enables decentralised decisions, and decentralised decisions let AI cut through politics and deliver across workflows. The final nudge is a reframe—treat AI like the jump from dial-up to broadband. It felt awkward until it didn’t. Respect the risks, invest in people as much as platforms, and let human intelligence amplify artificial intelligence. If this resonated, follow the show, share it with a colleague who’s wrestling with AI adoption, and leave a review to help others find it.And if you need help implementing AI in your business then lets chat about getting you the help you need - https://calendly.com/kierangilmurray/executive-leadership-and-developmentSupport the showIf you are leading your businesses strategic transformation and need greater clarity, stronger execution and measurable results, let’s connect. 🌎 Website: www.KieranGilmurray.com📅 Book a call: https://calendly.com/kierangilmurray/catch-up📘 Kieran Gilmurray | LinkedIn🌐 Substack: https://kierangilmurray.substack.com📕 Amazon https://tinyurl.com/MyBooksOnAmazonUK AI Transparency Notice: This podcast uses a hybrid format. When an episode features one of Kieran Gilmurray’s written articles, the narration is generated using a synthetic clone of his voice via ElevenLabs AI (the underlying article text is entirely human-authored). Episode descriptions and summaries are assisted by AI and should be considered unedited by a human unless specified.
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The loudest voices say AI will fix everything; the quieter truth is that behaviour, incentives, and trust decide whether it works at all. We sit down with CPO Brian Parkes to get past the noise and talk about what actually moves an organisation from AI theatre to real outcomes. Fear, imposter syndrome, and quarterly pressure make leaders cling to control, yet value shows up only when teams collaborate across silos and redesign workflows end to end. TL;DR: Hype versus behavioural reality...
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Lead AI by Leading People
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