EPISODE · Sep 1, 2022 · 45 MIN
Lead Author of the NFT or ERC-721 with William Entriken
from COFFEE CULTURE with Holly Shannon · host culture factor, Shannon Holly, holly shannon, Avery Rogers (Paleblue Studios), Avery Lea Rogers, NFT NYC, deter shirley, crypto kitties, flow, crypto kids, william entriken, NBA Top Shot, Flow Blockchain, adidas, prada, dapper labs
William Entriken is the Lead author of ERC-721 standard.Is the NFT a revolution of intellectual propertyAdidas and Prada, brand collaborationsThe start with 2017-18 CryptokittiesIntellectual PropertyWhy do people vilify NFTS? Is is a love hate relationship?How to buy art work? Do you sell them? Do you hold on to them?Buyer's remorse and how William is a witness to that3 phases: we are in phase one, new artists with an affinity for tech. Phase 2 is established artists with some affinity to tech but not just in the visual arts but maybe to see someone in person. Phase 3 is supply chain, trillion dollar industry. Everything with a serial number. And NFT's do not need to be on the blockchain.How the NFT can play a part of tracking the supply chain issues and even tracking food for allergies or kosher, etc.How far are we from Phase 3? How close are we from showing the traceability?Has the pandemic slowed down the phase 3 of NFT implementationFrom Obamacare to Trump to Biden, pharma will be on the serial numbers, tracked though supply chain and now can be done with NFTsfood sustainability, conflict free clothes, animal welfare: how we can use the QR code or the NFT to provide traceability and verify possibly in 10 years.As a collector: Does it have utility? Did that matter to you? Does it have a road map? And does that matter to you?Expectation of collection of art, is the roadmap security or if they don't carry it out is it false advertising? He's looking for sustainable ideas. Projects doing the right things.For big brands, is the magic in the utility and road maps?Adidas fandom or brand ambassadors.When you buy art as a collector, what is the value it brings to you? Intrinsic value on the wall, phygital and digital twinning, just to support a friend, value propositions like flex value (virtue signaling)Apple computers and iPhones, financial assets, value proposition could be that you exchange it every yearWho came up with the name non-fungible token? And did William rename it? What name do you like? Check Linkedin for the poll. Here is the official naming discussion for ERC-721 which resulted in Non-fungible tokens. https://github.com/fulldecent/EIPs/pull/2 you can see a nice table summary a few up from the bottom.Here is ERC-721 https://eips.ethereum.org/EIPS/eip-721Here is a weekly phone call, NFT/Web3 Community Service Hour, where people can ask William anything about the topics we discussed https://phor.net/#hourWelcome to the Summer Series of Culture Factor. I’m Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money) vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosWilliam Entriken Twitter William Entriken's portfolio Holly Shannon’s WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web #business #backstage #education #talk #collector #NFTNYC #billboards #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy
What this episode covers
Welcome to the Summer Series of Culture Factor. I’m Holly Shannon. When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched. This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection. Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in. Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience. Technology accessibility, fiat (or, real cash money) vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically. William Entriken is the Lead author of ERC-721 standard.
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Lead Author of the NFT or ERC-721 with William Entriken
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