Lead Building with LinkedIn – LAWRENCE HOWLETT | DMR #150

Today I'm joined by a digital entrepreneur who’s worked for himself from the age of 13. He co-owns a well-established full service web agency in the UK and runs his very own podcast called More Demand. Welcome to DMR - Lawrence Howlett (@lawrencehowlett). [You can find Lawrence over at NewEdge.co.uk] https://www.youtube.com/watch?v=_qKhHiHJ6iA On this episode of Digital Marketing Radio we discuss lead building with LinkedIn, with topics including: How effective is LinkedIn as a source of leads? What type of business can use LinkedIn most effectively? What's the most effective process for driving leads from LinkedIn? Is it important to have a pro LinkedIn subscription? What messaging works best? What call to action works best? What other forms of lead building are you finding to be effective at the moment? What are your thoughts on the future of LinkedIn and the necessity to be on other social networks? [Tweet ""Create before you consume." @lawrencehowlett #BusinessProductivity #GreatQuotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? InfusionSoft [Sales and marketing automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? HubSpot [Inbound marketing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Create before you consume. A lot of the time, even with LinkedIn, we'll log-in and we'll just read what other people are spewing out. We'll log-in to our Facebook, and we'll read what other people are spewing out. And then that takes us on a half-hour tangent and before we know it, we've lost out mindset, and we've not created anything. So what I do religiously in the morning is not open my emails, not open the news feed or anything like that. I sit down and do my content creation, whether that's a blog or a podcast or a webinar. Create some content for the site. That's what I want to do first before I then go and consume other people's content.