Lead designer for Pepsi, Nike, Volvo and Microsoft: Why your logo is only 2% of your brand - Brand New! Podcast Ep. 3

We interact with brands wherever we go. But what really goes into designing a successful brand?On our latest episode, creative director and founder of Studio 87, Bo Floejborg, unveils how much more goes into a brand than just a logo.What you can look forward to in this episode:How did Bo get to work with brands such as Pepsi, Volkswagen, Microsoft and Adidas?How can we break the buzzword“Brand” down into more concrete components?What is the value of branding? How do you measure success?How does AI impact the work of designers and web developers?________________________Brand New! is a podcast produced by the Brand Agency Klickbait.me. In each episode, Klickbait founders Jasper and Vicente invite an expert from the Branding space, to share their knowledge in their respective niche.Full Episodes are available on Youtube, Spotify, Apple Podcast and anywhere else podcasts can be found.