Lead-Gen-Studie 2024: Trends und Strategien für deinen B2B-Erfolg

Episode 2 of the The Voice of B2B Marketing podcast, hosted by B2B Expert Group des Dialogmarketingverbandes Österreich (DMVÖ), titled "Lead-Gen-Studie 2024: Trends und Strategien für deinen B2B-Erfolg" was published on July 10, 2024 and runs 29 minutes.

July 10, 2024 ·29m · The Voice of B2B Marketing

0:00 / 0:00

Summary

In Folge 21 geht es um die Lead-Generierung im B2B-Umfeld. Lead-Generierung, Lead-Nurturing, Zusammenarbeit Sales & Marketing, Top Social Media Kanäle zur Lead-Gen und der Zusammenhang der Konjunkturentwicklung - mit den Kolleginnen der B2B Marketing Expert Group spreche ich über Ergebnisse der Lead Generierungsstudie 2024 und über Empfehlungen & Strategien für die Zukunft. Die Gäste in dieser Folge, die die Studie begleitet haben: Judith Sambs, Senior Consultant bei Premedia Mark...

Episode Description

In Folge 21 geht es um die Lead-Generierung im B2B-Umfeld.

Lead-Generierung, Lead-Nurturing, Zusammenarbeit Sales & Marketing, Top Social Media Kanäle zur Lead-Gen und der Zusammenhang der Konjunkturentwicklung - mit den Kolleginnen der B2B Marketing Expert Group spreche ich über Ergebnisse der Lead Generierungsstudie 2024 und über Empfehlungen & Strategien für die Zukunft.

Die Gäste in dieser Folge, die die Studie begleitet haben:
Judith Sambs, Senior Consultant bei Premedia
Markus Ott, Bundesgeschäftsfüher bei den UNOS

Mitglieder des DMVÖ können die Studienergebnisse unter [email protected] erhalten. Mehr dazu unter https://www.dmvoe.at/dmvoe-expert-groups/b2b-marketing/

Chapters

00:00 Einführung und Vorstellung der Gäste
01:33 Die Bedeutung des Außendienstes für die Lead-Generierung im B2B-Umfeld
06:10 Messen/Events als Kanal für die Lead-Generierung
08:33 Paid Search Ads und organische Suchmaschinenoptimierung
17:00 Rückläufige Investitionsbereitschaft in die B2B-Lead-Generierung
20:30 Die Rolle von Social Media Plattformen in der B2B-Lead-Generierung
22:28 Die steigende Bedeutung von künstlicher Intelligenz (KI) in der Lead-Generierung
25:50 Fazit der beiden Gäste

Wir freuen uns über euer Feedback: [email protected]
Mehr Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ

Share this episode

Similar Episodes

CII’s Monthly Governance and Capital Market Regulation Update (March 3-26)

Apr 9, 2026 ·19m

TRANSLEADERSHIP, INC®: 31 Years of Client Transformation and Marketplace Advantage (Episode # 514U)

Apr 7, 2026 ·59m

Passover to Resurrection: Strategic Exodus, Renewal, and Eternal Leadership Impact (Ep. # 513U)

Mar 31, 2026 ·57m

CII’s Monthly Governance and Capital Market Regulation Update (Feb. 3 - March 3)

Mar 26, 2026 ·26m

LinkedIn and AI Visibility with Brooke Weller from LinkedIn

Mar 25, 2026 ·40m

Executive Leadership Lessons from Nature, Orchids, and Growth Seasons (Episode # 512U)

Mar 24, 2026 ·60m

Similar Podcasts

B2B Social Growth: Presented By Tribal Impact Tribal Impact Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts. The Voice of Corporate Governance The Council of Institutional Investors CII’s podcast is one of many platforms CII offers members to access timely information and perspectives and to increase public attention to critical issues and developments in corporate governance and capital markets. The target audience for our podcast is CII Members, other institutional investors, public companies, securities lawyers, proxy advisory firms and other institutional investor service providers. The podcast is free to the public and available on all major podcast listening platforms, and is not sponsored or paid for by advertisements. The Voice of Leadership Dr. Karen Wilson-Starks Enabling Effective Leaders for Organizational Success The Voice of Healthcare VoiceFirst.FM The Voice of Healthcare explores the growing impact of technology in healthcare (e.g., AI, voice-first, telehealth, venture capital). Co-hosted by Dr. Matt Cybulsky and Dr. Reid Maclellan; executive produced by Bradley Metrock. Communicating insightful expertise at the nexus of healthcare and technological advances in the global community, we cheerfully showcase instrumental, influential, and innovative ideas and experts who are moving mountains with their grit, curiosity, and vision. Part of the VoiceFirst.FM podcast network.

URL copied to clipboard!