Lead Generation and SEO Strategies for Business Growth - Teacher: Scott Gabdullin

Every business needs new clients to survive. And having quality leads for your business is the beginning of having long term clients. But How do you generate leads? And what do you do if you need help generating leads? Today in our lesson, we're going to look at lead generation and search engine optimization. Why small businesses should focus on getting leads. Why bigger businesses should focus on getting their SEO right and why all businesses should be focused on making higher quality content. If they want to rank higher in Google searches. Here we go. Hello and welcome to the Useful Content Podcast,  and today we have a new teacher in the useful content classroom.  Scott Galin. Hey  Scott.  great to be here. Thank you for having me. Definitely looking forward to the conversation. So the deal is, this podcast is fairly new, this form of it. And I actually discovered you on the Facebook podcast collaboration group, and I put out a call and, uh, you didn't immediately respond, but  somehow like a week later you'd end up. What did you see to make you want to inquire about the podcast? I think the fact that your podcast are very much focused on teaching something that resonates a lot with me, uh, throughout my journey in digital marketing. I've done a lot of education to, and whether it's working with clients or whether actually teaching as part of various different colleges and kind of, uh, educational startups here in Toronto, um, I really became passionate about sharing. My knowledge, my experience with digital marketing, SS E O S C M, uh, and even entrepreneurship in general. And so seeing podcasts that align with that, uh, passion of mine, definitely something that I always try to, uh, reach out to and see if there is a, if there is an opportunity to have a conversation and, uh, share as much knowledge as I can with the audience that you and other podcasters have.  Yeah. And that's, that's great. I know you have a lot of knowledge to share in that area. S E o Ss e M, lead generation, and things of that sort. Because I've checked you out and you do speak a good game. I know you have stuff to back it up based  on your history. So tell us a little bit about your journey to getting where you are and how you create useful content for your clients.  I. actually originally started in computer engineering, Uh, graduated with a degree in it and, then went to work for a m d graphic cards company. quickly realized that it wasn't really something I wanted to do. and, uh, started to do quite a bit of web design, web development. on the side. And that just got me involved in digital marketing, as well as web development. And so, eventually I quit my career in computer engineering. Went into digital marketing, started working for large enterprise, agencies. So dealing with clients like K P M G, TD Bank, Toyota, uh, and basically doing a lot of ss e o on enterprise level. So very much focused on technical ss e o focused on content marketing. That was really what we were, uh, we were really working on it for those clients and then eventually started to, to learn more about small businesses, doing a little bit of . Freelancing for small businesses and realized that, hey, why not to launch my own agency. And so now I run my own agency as well as a number of traditional businesses of my own, that also we are, we also utilize all of the digital marketing knowledge that I have, as part of the journey. Uh, Been teaching a lot for teaching for five years now, and, uh, you know, teaching ss e o and ss a m to students of various backgrounds. So some students own their own businesses, some students are changing careers just like I did once in once, uh, back in the past. And then some students who are just trying t...