Lead Generation: Creating A Business From An Industry Problem With Gustavo Muñoz Castro Episode #124

GUEST BIO Gustavo goes by "Gus", reverse engineered a business opportunity by identifying a key problem for agents in the real estate industry. Gus is a former Microsoft engineer turned Real Estate Agent turned lead generation - Inside Sales guru. Since 2015 he ran one of the largest Inside Sales teams for Real Estate agents in North America, 65 Agents strong making about 50K outbound dials a day. Gustavo's team sets about 100 Appointments with Buyers and Sellers every day, mostly from Facebook leads. He runs a 7-figure a year business and has over 600+ active clients. Gus is super passionate about helping business owners become successful through online marketing and lead follow-up, team building, sales scripts, online lead conversion and much more. He is also an embodiment of how experimenting deep into an industry can lead you to the opportunity of solving a problem. Tune in if you want to see the mindset and framework Gus used to solve an existing problem in his industry by turning it into a business so that you can do the same. Let’s experiment, let’s build. HIGHLIGHTS OF THE EPISODE 02:49 - Background of the guest 04:02 - A Dream Job vs. Your Dream Job 15:55 – Struggles on retail real estate 22:00 – The Transition from Microsoft to ISA KEEPING IT REAL 32:00 – How inbound conversion works 41:37 – Importance of responding to lead instantly 48:28 – Focusing on core values 52:55 - The biggest misconception about ISA 57:17 – Missing peace makes everything easier RAPID FIRE QUESTIONS 1:00:00 - Favorite Book – Everything Gary W. Keller 1:01:15 - Best Habit – Working hard, not take anything for granted NOTABLE QUOTES (KEY LESSONS): “Clients will always give you the clues, listen to the marketplace” CONNECTING WITH THE GUEST Official Website Facebook #ExperimentISA