Lead Generation for Small Business: How to Convert Event Leads with Email Marketing w/Lauren Najar

Going to networking events but not turning those leads into clients? This live coaching session breaks down exactly how to follow up after events and convert leads with email marketing. In this Business Chaser mini-coaching episode, host Lauren Najar sits down with Krista Nguyen— nurse practitioner and owner of Cardinal Functional Health Center — for a real, unscripted lead generation coaching call for small business owners.They dig into why smaller events often convert better than big ones, how to capture and segment email leads with a simple QR code and opt-in, and why your post-event follow-up plan matters more than the number of business cards you collect. Lauren also shares how to turn real client stories and case studies into social media and email content that actually gets people to reach out — plus where paid ads like Meta should (and shouldn't) fit into your marketing strategy. Whether you run a health and wellness practice, a service business, or any local business built on relationships, this episode is a practical roadmap for working smarter, not harder.In this episode:Why intimate events often convert more clients than large onesHow to set up email marketing and lead capture with FlodeskBuilding an opt-in or lead magnet that gets event attendees to sign upTurning client case studies and testimonials into content that convertsThe right order of operations: organic marketing first, then Meta adsFollow-up systems for busy business owners with no time to sparePour a drink and pull up a seat — let's turn those event leads into loyal clients.Connect with Krista - Website: https://www.cardinalfunctionalhealth.com/Facebook Page: https://www.facebook.com/cardinalfunctionalhealthInstagram Page: https://www.instagram.com/cardinalfunctionalhealth/Upcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.