Lead generation without strategy is a quick way to burn money | Lucy Mann on new business consulting, the importance of building connections, and increasing your luck surface area — Season 1, Episode 5

Welcome to The Point — an interview series in which we speak to interesting people about the turning points in their lives and careers. This time, we’re joined by Lucy Mann, founder of Gunpowder Consulting and host of the Small Spark Theory podcast. In the episode, Lucy shares her journey from her early career in media sales to becoming a successful consultant in new business strategies. She discusses her formative experiences and the importance of building relationships in sales, and why her natural curiosity has made her great at what she does. She emphasises the evolution of new business strategies in the digital age and the need for a mindset shift in agencies, before reflecting on her podcasting journey and the significance of mentorship in her career. We round off the interview by talking about the most important turning point in her career. You can find Lucy on LinkedIn, at Gunpowder Consulting, and at Small Spark Theory, her podcast. Gunpowder Consulting: https://www.gunpowderconsulting.com Small Spark Theory: https://www.gunpowderconsulting.com/podcasts/ If you’ve enjoyed this episode, please rate us and leave a review.