Lead Growth or Lose Budget: Lisa Eaton on Marketing as a Growth Engine

Marketing is not decoration. It is commercial strategy.In this episode of The Ripple Impact, Laura Barber is joined by Lisa Eaton, founder of Fabric Academy, to explore how marketing can truly drive growth when marketers are trained to think strategically, commercially and confidently.Lisa shares insights on leadership, AI, growth skills, female founders and why human judgement will always matter in brand building.This conversation explores:* Why marketing is still seen as a cost centre* How to activate growth through marketing* Commercial thinking for modern marketers* AI vs human nuance in brand building* Leadership, influence and stakeholder buy-in* Female founders, resilience and raising capital🎧 Listen now, subscribe for more and join the ripple movement! Laura Barber profile The Ripple Impact profile Contact the The Ripple Impact #TheRippleImpact #WaveMakers #Marketing #Branding #BrandStrategy #CommercialMarketing #Leadership