Lead Lamp Podcast Ep 4: Website Essentials

Welcome to the Lead Media Podcast, where this week's topic is web development. Websites come in all shapes and sizes, ranging from complex e-commerce platforms with extensive databases to simple sites for emerging businesses and blogs covering a wide range of subjects. Our host Ben and Brett, both seasoned web developers & SEO-ers, are here to discuss the essentials of starting a website for your business. Ben Noble, a web developer at Lead Lamp Media since the fall of 2022, has extensive experience in web development. Today, we've outlined five crucial web development standards for those considering building their own website using DIY builders like Squarespace or Wix, or for those looking to outsource the work to an agency like Lead Lamp Media. In the current digital landscape of 2023, you must incorporate these fundamental elements into your website, which were not as crucial when the internet began in the '90s and early 2000’s. These include mobile responsiveness, SEO best practices, and more. Join us as we delve into these essential elements that are now non-negotiable for any website in today's world. They are not merely recommended but essential for success and driving sales for your business. Don't skip them, as meeting these standards is what your audience expects, and it will ultimately benefit your company. So, let's get started! The first key element is defining your website's purpose and goals. It's essential to have a clear understanding of what you aim to achieve with your website.