Lead Magnets Demystified: A Step-by-Step Guide From Strategy To Tech

Today, we're going to be diving into everything lead magnets and how to set up a functioning lead magnet from start to finish. Now, this is a topic that I think quite a few of my clients are confused about, and they don't really understand the steps involved. I often have conversations with clients about what we actually have to do to bring it to life. So if they're a little bit confused, you might be too and I hope that this podcast episode today illuminates everything for you, so that you understand what is required. Setting up lead magnets can be confusing and overwhelming because there are so many steps and moving parts required. There are three key stages: 1. Create the lead magnet itself. 2. Inside your email marketing platform: set up the email list and welcome email delivering the freebie link. 3. Set up the landing page (on your website, or in your email marketing program), with the form fields for someone to opt-in. In the episode I break down the considerations for each phase and tell you what to consider from strategy to tech. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.