EPISODE · Jun 12, 2018 · 28 MIN
Lead Management in a Post-GDPR World - TSI13.7
from Trade Show Insights · host Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author
Chances are you’re still recovering from all the mad rush to comply with the GDPR deadline last month. But just because that date has passed doesn’t mean you can relax just yet. Today’s guest expert is Jay Tokosch, CEO of Core-apps. Scroll down to listen as he offers some post-GDPR tips and a bit of perspective, including: Why these new regulations matter for all shows (even if you think you don’t have European attendees) What data management responsibilities show organizers have Why exhibitors share in that responsibility as well How to handle attendees who opt-out of communications What you need
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Lead Management in a Post-GDPR World - TSI13.7
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