Lead or Lose: James Wycherley on AI, Transforming the role of Insights & Influence

What does it take to transform insight into business impact?On this episode of The Ripple Impact, I’m joined by James Wycherley, Chief Executive of the Insights Management Academy, author of Transforming Insight and The Insight Leader’s Playbook, and a global authority on elevating insight teams.We talk about:🌊 Why insight must move beyond transactions into transformation🌊 The politics of AI and why it could repeat the mistakes of big data🌊 How storytelling, empathy and influence are the real job of insight leaders🌊 Ripple moments that took James from Barclays to shaping insight worldwideThis is a masterclass for anyone in insights, marketing, or leadership.🎥🎧 Watch or listen to the full episode now - and drop me a message, I’d love to hear your ripple story.#TheRippleImpact #WaveMakers #Marketing #Branding #Insights #Leadership #AI