Lead the Ask Introduction

Fundraising gets easier when leadership gets clearer. Lead the Ask is the podcast for nonprofit leaders, fundraisers, and board members who are done guessing their way through fundraising and ready to do the real work.Host Holly Kobia — former TV journalist turned fundraising professional with $100M raised at Virginia Tech — cuts through the fluff and gets into what fundraising actually looks like day to day. We're talking practical strategy, donor psychology, board empowerment, major gifts, stewardship, and the hard conversations nobody else wants to have.Because fundraising isn't about asking for money. It's about inviting people into something bigger than themselves, and leading them there with clarity and confidence.Here, we'll lead boldly, ask clearly, and fund that mission.