Lead with Storytelling: Marcus Collins - Power of Culture in Marketing

In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.What You’ll Learn:✅ How brands can leverage culture to build authentic connections✅ The role of storytelling in cultural marketing✅ Understanding consumer behavior and social influence✅ Examples of successful cultural marketing campaigns✅ Insights from Marcus’s experiences working with global brands📚 Books Mentioned in This Episode:🔸 For the Culture by Marcus Collins — https://www.amazon.com/For-Culture-Ha...🔸 Cultural Strategy by Douglas Holt — https://www.amazon.com/Cultural-Strat...Connect with Marcus Collins:LinkedIn:   / marctothec  Website: https://www.marctothec.com/🎧 Don’t forget to like, comment, and subscribe for more conversations on the power of storytelling in marketing, leadership, and beyond!