Lead with Storytelling : Why Local News Matter w/ Erica Butler

What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the everyday triumphs and tensions of small-town living, why trust is essential in journalism, and how storytelling can be a force for community accountability and connection.Whether you're passionate about journalism, media literacy, or community development, this episode offers valuable insights into why local news matters more than ever.✨ What You'll Learn in This Episode:✅ How local reporting builds trust and community resilience✅ Challenges and opportunities facing local newsrooms today✅ The impact of small-town stories✅ How journalists can use storytelling to deepen civic engagement✅ The future of local journalism in a digital world📣 Resources Mentioned:📰 Learn more about Erica’s work with CHMA-FM:https://www.chmafm.com/welcome/author/erica-butler/🗞️ Register to participate in the Local News Matters Symposium:https://bringbacklocalnews.ca/💬 Enjoyed the episode? Like, comment, and subscribe for more powerful conversations on the impact of storytelling in business, media, and society.🔗 Watch more episodes: https://www.youtube.com/@leadwithstorytelling#LocalJournalism #EricaButler #CHMAfm #CommunityStories #LeadWithStorytelling #MediaLiteracy #TantramarReport #BringBackLocalNews #StorytellingForChange