Lead With Truth: Wiley Faris on Customer Trust, Shop Culture, and Reputation

The Honest Garage Podcast exists for one reason: to bring honest conversations back to the automotive industry — the kind that help good shops become great without losing their integrity. In this episode, David sits down with Wiley Faris, owner of Landmark Automotive in Conifer, Colorado, to talk about taking over a small mountain-town shop and building a reputation strong enough that people will tow past the big chains to get to his bay. You'll hear Wiley's take on what "honest" actually looks like day-to-day: no collecting money before a car is truly finished, quality control that includes road testing, and being a straight shooter with customers—even when the truth is uncomfortable. He also breaks down one of the most practical hiring plays in today's market: stop chasing the unicorn tech and start hiring for attitude, then training for skill. If you're trying to grow a shop the right way—through trust, standards, and community—this one's a must-listen. 🔔 Subscribe for more real conversations with real operators.