Lead With Understanding: How to Connect With Your Workers on a Deeper Level with Daniel Yates

In this episode, Apolonia is joined by Daniel Yates, who owns his own video production and media company dedicated to blue-collar workers- especially in construction. He is passionate about highlighting the experience of the blue-collar worker, and making them feel seen, valued, and heard. Today’s topics include: * Making sure safety professionals truly understand who they’re serving * The brotherhood and connection between blue-collar workers * What an outsider can learn from being on a job site * The biggest pain points of career paths in construction * Not just building, but developing * How the treatment of employees affects the company as a whole * Mental health stigmas in the construction workplace * So much more! Thanks so much to Daniel Yates for being a guest! Connect with Daniel: Website: mediaonedge.com/construction LinkedIn: https://www.linkedin.com/in/danieljyates/ Instagram: instagram.com/bluecollarbrands Youtube: youtube.com/channel/UCIt8z50i_h45hU5WOWueZxA Apolonia Rockwell is the Founder and CEO of True Safety Services and True Safety University. Learn more about “Dangerous Jobs with Apolonia Rockwell”: https://www.truesafetyservices.com/podcast. Subscribe to Apolonia Rockwell’s YouTube channel (where we also post her podcasts): http://bit.ly/subscribe-Apolonia-Rockwell-YouTube. True Safety Services is Colorado’s #1 provider in safety training and safety management services. Learn more about True Safety Services: https://www.truesafetyservices.com. True Safety University is a world class virtual training platform for individuals and companies: https://www.truesafetyuniversity.com. Connect with True Safety Services: * LinkedIn: https://www.linkedin.com/company/true-safety-services. * Facebook: https://www.facebook.com/truesafetyservices. * Instagram: https://www.instagram.com/truesafetyservices. * Twitter: https://twitter.com/true_safety. Subscribe to the podcast: * Apple Podcasts: http://bit.ly/True-Safety-Apple-Podcasts. * Google Podcasts: http://bit.ly/True-Safety-Google-Podcasts. * Spotify: http://bit.ly/True-Safety-Spotify. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.