EPISODE · Aug 19, 2011 · 26 MIN
Leader of the Brand
from The World of Business · host BBC Radio
How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies. Producer: Julie Ball Editor: Stephen Chilcott
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