Leader Weekends: How to be a CEO (Major League Baseball)

This is a bonus episode taken from our business show How to be a CEO, click here to listen to the full episode.MLB's trying to expand the game of baseball internationally, with a major focus on breaking the UK. But in a country that hasn't paid much attention to 'America's National Pastime', how do they attract attention. MLB Europe's MD Ben Ladkin sits down with us to talk about their strategy. Hosted on Acast. See acast.com/privacy for more information.