Leader Weekends: How to be a CEO (Tumblr's Matt Mullenweg)

After taking WordPress from a small blogging site in the 2000s to an all-in-one website creation platform, which is now the backbone of around a third of all websites, Matt Mullenweg has now set his sights on social media. Now as CEO of Tumblr, Matt reveals his plans to revamp the site, welcome disillusioned ex-Twitter and Reddit users, and create a social site that is, at its core, open-source. In this episode:Matt’s battleplan for making Tumblr betterHow social media sites copy features from competitorsMaking Tumblr’s algorithm open-sourceHow AI will play a role in improving TumblrListen to the full interview here.For more news, interviews and analysis go to standard.co.uk/business. Hosted on Acast. See acast.com/privacy for more information.