Leaders Ask the WRONG Questions, Here’s the Fix.

Send us Fan MailTrust is the driver of real growth. When clients, partners, suppliers, and your team truly trust you, you earn repeat business, quality referrals, premium pricing, and early access to opportunities—especially in creative fields like fine art printing and photography. Without it, deals stall, reputations slip, and momentum fades.In this episode, I had a discussion with Andrew Collett, founder and CEO of Total Image Works Limited, a leader in museum-quality Giclée, archival, and large-format fine art printing. A pioneer who built Print Partner in 2009 and later merged with Toronto Image Works (originally founded by Edward Burtynsky), Andrew brings over 40 years of combined print expertise, two decades as a landscape photographer, and hard-won lessons from a landmark federal copyright case to explore vision, craftsmanship, and the role of AI in art.Here's what I learned from our discussion:- Master both art (landscape photography) and business (founded Print Partner, merged with Toronto - Image Works to form Total Image Works) for success in creative fields.- Prioritize craftsmanship and trusted partnerships—40+ years of legacy builds lasting client trust.- Relationships drive loyalty, referrals, and high-value work in fine art printing/photography.- Evolve through strategic mergers while preserving quality; adapt to digital with discipline.https://www.linkedin.com/in/andrew-collett-48858532/https://totalimageworks.com/