Leaders Don't Need to Follow People

People follow those that inspire them. Think about who's pages you follow on social media. Is it because they follow trends? Is it because they are doing and saying what everyone else is? No, it's because you look to them for inspiration and to get away from the "norm". When we think about our businesses, the same is true. Your customers don't go to you because you're just like every other business. They go to you for the unique experience that only you can offer them.