EPISODE · Jul 16, 2026 · 38 MIN
#534: Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360
Send us Fan MailWhen Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their physical or digital wallet. While this growth in loyalty is a welcome development for Canadians, an increasingly crowded marketplace can also make things a little more complicated for consumers to find the rewards and benefits that fit their needs. This is where Scene+ comes in. Started almost 20 years ago as a partnership between Cineplex and Scotiabank, Scene+ has grown into a 15-million-member customer loyalty ecosystem spanning entertainment, grocery, fuel, home improvement, travel, and more. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_
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Send us Fan Mail When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their physical or digital wallet. While this growth in loyalty is a welcome development for Canadians, an increasingly crowded marketplace can also make things a little more complicated for consumers to find the rewards and benefits that f...
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#534: Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
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