Leaders in Luxury with Special Guest Andrew Hong

Topics covered and questions you’ll uncover during this episode:How to create inbound relationships through contentHow is inbound marketing more of a mindset when it comes to marketing and sales?How does inbound marketing create more authentic relationships with the people who will eventually become your customer?Email marketing is very much alive - why and how?What’s the opportunity with inbound marketing?How do you position yourself as an inbound marketer and connect with contacts, prospects, past clients, current clients in a non-sales way?How do you share and educate at scale?What are the differences between outbound and inbound marketing?How do you produce a great blog?How do you create an inbound relationship?How do you create content?How do you build a strategy around content?SEO strategySocial media strategySearch engine rankings; organic trafficSocial media scheduling toolsEvergreen contentSegmentation; segment contentWhat’s a launch pad website?What is a Minimal Viable Product (MVP)?How do you structure a basic launch pad website?What are lead magnets? What are the keys to lead magnets?How to leverage your own connections?How do you put a Market Report in your own voice? How can repurpose it for your own blog content?How do you nurture previous clients and stay top of mind?What are the essential keys to producing great email newsletters for real estate?What’s the best way to produce content?What are the pros and cons in working with individual contractors versus working with a marketing agency?How does a luxury real estate agent get started?Resources from this episode: Institute for Luxury Home Marketing Tobe Agency