Leaders on a Mission - Rob Hranac, CEO of Pattern Ag, on unlocking the productivity of the soil microbiome, Episode 65

Thanks so much to Rob Hranac, CEO of Pattern Ag for coming on this week’s leaders on a mission show. By utilizing breakthroughs in genomic sequencing Pattern provides predictions about next seasons pest, disease and fertility risk to crops.  Rob talks through the importance of healthy soils which are critical not just for food production, but also for climate change mitigation. Rob outlines some of the challenges as a first time CEO, and the importance of building a great culture and team. Rob outlines his vision and goals for the company, and the opportunity to provide world class data insights and analytics helping farmers improve yields