Leaders should experience what it is like to be one of their own customers more often - Interview with Shaun Belding

Leaders should experience what it is like to be one of their own customers more often - Interview with Shaun Belding who is the CEO of The Belding Group of Companies and the author of 6 books including a new book: The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty. Shaun joins me today to talk about The Journey To Wow, why he wrote it as a story, what we can learn from the trials and tribulations the characters go through and how we can apply that to our businesses. This interview follows on from my recent interview – Is your culture hurricane fit? – Interview with Jonathan Rowe of nCino – and is number 286 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.