Leadership Insider 116: Customer Insights

Do Radiologists Have "Customers"?  Brent Wagner, MD, President of West Reading Radiology, Alexander M. Norbash, MD, MHCM, FACR, Professor and Chair of Radiology, University of California San Diego and Mark Carr, adjunct professor at Babson College discuss what exactly we mean when we talk about radiology's customers.  This episode really helps radiologists hone in on the many stakeholders radiologists serve, how to listen to these groups and glean insights by listening to their stories, and how to use these insights to create greater value.