Leadership Lessons with Katelyn Sorensen, President of B2B Social at Traject

Katelyn Sorensen, President of B2B Social at Traject, CEO of Loomly and Sendible, found her calling as a leader very early in her career. Recruited to work at Traject, a social media company in the greater Seattle area providing a suite of tools for digital agencies and marketing, Sorenson volunteered to move to the United Kingdom where she now oversees multiple divisions and staff spanning the world.After graduating from Whitman College in 2012, Katelyn blossomed as an intern at Devtest, learning and growing and working her way up to a directorship at Fierce, Inc. where she was among the youngest executive team members.Of course, there were challenges – youth and lack of professional maturity chief among them. Sorenson credits amazing mentors, partner presidents and her executive coach with turning those challenges into problems solved. Those elements formed her as a leader who understands that incredible teams play a key role in her success.Working in the dynamic world of social media means change is the biggest constant and Sorenson has learned to jump immediately and pivot when necessary in managing an international staff across multiple time zones. Post-Covid employment landscapes represent a brave new world for leaders like Sorenson and she's up for the task. Sorenson’s refreshing perspective and gratitude for the lessons learned will continue to carry her far into the future. You’ll delight in Katelyn’s passion for people and her absolute authenticity throughout this energetic podcast.Learn more about Katelyn Sorensen and Traject You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.