EPISODE · Sep 18, 2019 · 49 MIN
Leadership Series: Brittany Einberger, Pabst Theater Group
from Getting Granular · host Granular, Brittany Schumacher, Steve Kroll
What you’ll learn in this episode of Getting Granular:Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)The marketing mix at PTG and why digital is a major focus for themHow they approach marketing for each specific show and their processBrittany shares insight on search marketing and what they have learned running digital adsThe different strategies to target local and out of town audiencesBrittany’s thought on paid social media and how they use different platforms for each marketing goal
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What this episode covers
We’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more. Brittany shares how they use digital to not only drive ticket sales, but to grow the music and event culture in Milwaukee.
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Leadership Series: Brittany Einberger, Pabst Theater Group
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