Leadership Through Chaos: An Exclusive Interview With Former IFA President & CEO, Robert Cresanti

Robert Cresanti is the immediate past President & CEO of The International Franchise Association and recent Founder of Cresanti Associates, LLC, an international strategic business, finance, technology, and public affairs advisory firm. Eulerity's Director of Marketing, Mary Hanula, and COO and Co-Founder, Adam Chandler, spoke with Robert in an exclusive interview about how one of the most renowned industry leaders navigated the decade's most devastating threat to small businesses. Robert shares his life journey, his memories of the days in history where time stood still, what's next in his amazing career and more in this exclusive podcast.  More on Robert: He has vast experience in technology, banking, standards, business, and intellectual property and many years of distinguished public service experience and was unanimously confirmed by the U.S. Senate as Undersecretary of Commerce for Technology, the third ranking position at the Department of Commerce, and being later appointed as the most senior Chief Privacy Officer in the Federal Government. Cresanti has directly advised three U.S. Presidents on issues ranging from technology policy and security to economic recovery initiatives and competitiveness issues. He chaired multiple bilateral technology trade missions in the European Union, Asia, and Russia, and served as co-chair of the President's Council of Advisors on Science and Technology. Cresanti has previous decade-long service on Capitol Hill, ranging from Legislative Counsel in the House to Committee Chief of Staff in the Senate, Cresanti handled banking and technology legislation before the Banking, Judiciary, Commerce, Homeland Security and Finance Committees. In his private sector career, Cresanti led communications and Public Affairs for both a Global Fortune 500 company, SAP, AG, as well as two technology trade associations, the Business Software Alliance and ITAA. Cresanti was also the CEO of the IPXI, the Intellectual Property Exchange, and served as the Managing Director of a NYSE traded ETF.