Leadership Under Pressure with Julie Kay Roberts, President of JK Roberts (S9:Epi 269)

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Julie Kay Roberts, President of JK Roberts and Founder of Emergency Management Association, about risk, self-advocacy, and knowing your worth. Julie shares the risks she took along the way and what it really looks like to stand up for yourself, ask for what you want, and speak with clarity even when it feels uncomfortable. The conversation also explores how leaders should think about AI in today's workforce: not as a crutch, but as a tool, one that supports your work without replacing your voice or judgment. Drawing on her deep expertise, Julie offers a clear, accessible overview of how emergency communication works, why collaboration matters in high-stakes moments, and how effective leaders show up to solve problems together. At the heart of it all is a powerful reminder: leadership isn't about having all the answers, it's about using your voice, trusting your value, and working side-by-side to find the solution. Julie is the President of JK Roberts, LLC, a consulting firm specializing in crisis communication, strategic planning, emergency management, media relations, and continuity planning.     ABOUT JULIE KAY ROBERTS: Website: JK Roberts, LLC LinkedIn: Julie Kay Roberts ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless