Leading a Global SDR Team at Cognism | EP20 | Catherine Olivier, Cognism

Leading a global SDR team? Just promoted to SDR manager? This episode is packed with real-world advice from Catherine Olivier, VP of Global Sales Development at Cognism, on how to build and lead high-performing sales development teams—without burning out or losing your team’s trust.Catherine shares hard-earned lessons from her experience leading SDR teams across the US, UK, Germany, and France. She unpacks what most first-time SDR managers get wrong, how to avoid managing like your old boss, and the biggest mistakes leaders make in a hybrid, high-pressure sales environment.Learn how to:✅ Structure and scale global SDR teams✅ Manage former peers without favouritism✅ Coach new SDR managers for long-term success✅ Avoid common leadership traps and burnout✅ Build culture in remote sales teams✅ Deal with imposter syndrome in sales leadership👍 Like this episode?Don’t forget to like, comment, and subscribe for more sales coaching insights!✅ Find out more about MySalesCoach / https://www.mysalescoach.com/✅ Seriously level up yours/ your teams sales skills with a MySalesCoach Membership for only £20 per month (+vat)https://www.mysalescoach.com/pricing✅ Connect with Us:Follow Mark Ackers on LinkedIn:   / https://www.linkedin.com/in/markackers/Follow MySalesCoach on LinkedIn: / https://www.linkedin.com/company/mysalescoach-comFollow Catherine Olivier on LinkedIn: /  https://www.linkedin.com/in/catherine-olivier/