Leading a Purpose-Driven Organization: Putting Customers and Members First at REI

Today, we're doing something a little different; The Chief Customer Officer Human Duct Tape Show is in both video and audio form. I think you're really going to enjoy this conversation between myself and Ben Steele, Executive Vice President and Chief Customer Officer at REI. So please do listen to the full interview! REI is an 80-year-old passion-based business; it's a co-op with members, rather than shareholders. As Chief Customer Officer, Ben wants to tell the story of this unique company whose members truly love and support it.